Have you checked the comments on your blog lately? Do you know what your employees say behind your back? Don’t let online rumors and negative feedback ruin your professional online reputation – take action now with these easy tips!

Always include your company name, logo and personal picture in your social media and blog profiles. Not only does this brand your company and logo, but it also personalizes your profile and makes customers and clients feel comfortable and you’re seen as trustworthy.

Set up a business profile in the top search engines such as Yahoo, Google and Bing. Add your picture. This also makes it easier for your customers and clients to find you online.

Maintain online tracking tools such as Google Alerts or search for your name or company name online. You can easily find out what your clients, customers and employees say about you or your company.

Take an active role in online forums that relate to your company. Spread a positive message about your business and encourage feedback from other forum members.

Respond immediately to negative criticism and comments on blogs and social media sites. You don’t want rumors floating around the internet – false rumors could potentially damage your professional and personal reputation. Don’t attack the person who made the comment – write a professional and courteous response to clarify misinformation and rumors.

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